TechTok

  “There are only two industries that call their customers ‘users’ - illegal drugs and social media” -Edward Tufte (American statistician and Professor at Yale University) Ever had that tingling, unbearably irresistible feeling of grabbing your phone and scrolling through every single media outlet that is possibly available at your fingertips? We see flashing icons before us Google, Facebook, Instagram, Snapchat, Tumblr, Pinterest, Reddit, Youtube, Tiktok, Whatsapp, Telegram, Twitter, Threads, Quora ... .okay I’m out of breath now. These flashing icons all offer us something our brain craves the most, information. We often look at information as a boring article that no one wants to read in a newspaper but really information is all around us and we consume it voraciously every day.  Consider the analogy for a second that likens our brain to a data processing machine. A machine that can process images, sounds, taste, touch and smells and produce something meaningful out of it. ...